CFM Growth Dashboard
For: CrossFit Millburn
The 90-Day Instagram Funnel
A hyper-niche strategy to weaponize your community, establish market authority, and turn Instagram into a predictable client acquisition engine.
The 'Why': Mastering the 2025 Algorithm
Success isn't random. It's about understanding the new rules. The algorithm rewards deep engagement, not just likes. Here are the core principles we will leverage for CrossFit Millburn. Click each rule to see the plan.
Rule #1: The Half-Second Hook
The first frame of every Reel must be a dynamic jolt to stop the scroll. Static intros are invisible.
Your Action Plan: We'll film Reels that open with a powerful movement from a coach like Diego, a bold question ("Think you're not fit enough for CrossFit?"), or quick cuts to grab attention instantly.
Rule #2: Watch Time is King
Average watch time is the #1 ranking factor. Content watched to completion is heavily favored.
Your Action Plan: We'll script mini-stories: a member's 30-second journey, a WOD from start to finish, or Coach Allison explaining a full movement. This keeps viewers hooked.
Rule #3: Shares & Saves > Likes
These are the ultimate signals of value. They are far more powerful than likes for driving viral reach.
Your Action Plan: We'll create "save-worthy" content like "3 stretches Coach Emily recommends after a WOD" and "share-worthy" content like relatable gym humor that members send to friends.
The 'Where': Your Hyper-Local Market
Your gym is located in an affluent corridor of New Jersey. This isn't just a location; it's a strategic advantage. The data shows a high concentration of ideal clients with the disposable income to invest in premium fitness.
This chart confirms that Millburn, Short Hills, and Maplewood boast significantly higher median household incomes than the state average, validating our strategy to target this high-value demographic.
The 'How': Your 90-Day Growth Plan
This is the specific, phased roadmap to establish authority, build a passionate local community, and convert followers into paying members. Click through the phases to see the detailed action plan.
Content: "The Coach's Corner"
- Myth-Busting Reels: Coach Allison addresses beginner fears head-on.
- "What NOT to Do" Series: Coach Emily demonstrates proper form vs. common mistakes.
- Coach Spotlights: Humanize your brand with direct-to-camera intros from the team.
Ads & Posts
Ad #1: "The Millburn Mom" Testimonial. A high-quality ad featuring a real, relatable member's story.
Organic Posts: Showcase your expert coaching staff, pristine facility, and candid community moments.
Content: "A Day in the Life"
- Member Spotlights: Your most powerful social proof, highlighting member journeys.
- Behind-the-Scenes (BTS): Unpolished, authentic moments that build trust and connection.
- Engagement Triggers: Interactive polls and quizzes in Stories to boost community interaction.
Ads & Posts
Ad #2: The "No-Sweat" Free Trial. A fast-paced, high-energy ad with a clear call to book a free intro class.
Organic Posts: Celebrate member PRs, share community highlights, and repurpose top content into carousels.
Content: "The Irresistible Offer"
- Client Transformation Reels: Focus on emotional and mental wins, not just physical changes.
- Scarcity-Driven Content: Promote a time-sensitive "New Member Kickstart Challenge" to drive urgency.
- "Behind the Numbers": Coaches break down complex topics to reinforce expertise.
Ads & Posts
Ad #3: The Final Push. A dynamic ad promoting the limited-time challenge to all audiences.
Organic Posts: Announce "Member of the Month," clearly outline the offer, and use direct CTAs.
The 'What': Your $6,000 Growth Investment
This is a strategic investment in a proven system for growth. Your fee covers this entire 90-day program, designed to deliver a measurable return by turning your Instagram into a lead generation machine.
Strategy & Production
- Custom 90-Day Hyper-Niche Strategy
- Scripting & Pro Shooting of 3 Ad Campaigns
- Hands-On Content & Coach Direction
- Full Organic Content Plan (27 Posts)
Management & Growth
- Full Ad Campaign Management & Optimization
- Regular Coaching & Strategy Sessions
- Detailed Performance & ROI Analytics
- Continuous Algorithmic Adaptation